Starbucks is believed to employ over 190,000 people worldwide. Perhaps more significantly for Spotify, its $9.99-per-month premium tier will be heavily promoted by Starbucks to customers.ġ50,000 U.S.-based Starbucks employees (‘partners’) will receive a Spotify Premium subscription – an initiative that will also be rolled out to the UK and Canada. The deal links Starbucks’ 10 Million ‘My Starbucks’ Reward members with Spotify, offering users free coffee as well as ‘unique access to Starbucks music on Spotify and the ability to influence in-store playlists’. The US roll-out will take place this autumn. The company has confirmed that it is entering into a multi-year exclusive relationship with Spotify, initially in its 7,000 US stores but soon expanding to the UK and Canada. Now Starbucks is back in the world of music, but its days of shifting physical records appear to be over. It was a big blow for the format: not only does Starbucks own more than 21,000 outlets across the world, but ever since buying US music retailer Hear Music in 1999, it took records seriously – selling millions of units each year and securing exclusives from the likes of Paul McCartney.
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